Let’s begin with the title of this article— what do these three things have in common with each other? First, If you do not grow your orthodontic practice by keeping it clean and crisp from a business model sense, you are simply going to have a hobby. Secondly, if you do not market your orthodontic practice with a clean and clear purpose, you will not have much of an orthodontic practice. And third, if you do not keep your orthodontic patients clean from an oral hygiene perspective, you will become frustrated from the plaque, decay, periodontal disease, decalcification, etc., and eventually put orthodontics up on a shelf.
Why did you choose to add orthodontics to your practice? I have begun every basic seminar that I have taught for the past 10 years with this same question. And I have heard very similar answers from doctors over and over again. The top five are:
This content is restricted. Please contact the American Orthodontic Society to obtain access 1-972-234-4000 Already a member? Click here to login
Responses