If you’re new to offering orthodontics in your dental practice or have been offering it for years, it may be time to reevaluate your marketing strategy to attract potential patients. The first step is to review your data to assess your current position. You might find you lack the data to measure your marketing effectiveness. That’s a great place to start.
In order to assess the effectiveness of your marketing, you need data. A few important pieces of data to start with are as follows:
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